We Elevate Marketing Ambition with Operational Clarity
Hypoprwavr was born in Lisbon to help marketing teams combine inspiring ideas with rigorous execution. We bridge the gap between strategy and delivery.
Our Mission
We exist to empower marketing leaders with the intelligence, tools, and confidence to orchestrate experiences that audiences trust. Every engagement is anchored in four guiding principles.
Integrity
Evidence-driven recommendations, free from hype. We tell the truth about what will move the needle.
Empathy
Human-centred research that honours the culture and diversity of Portuguese audiences.
Velocity
Sprints designed to deliver momentum without overwhelming your teams.
Enablement
We equip your people to sustain progress long after our engagement concludes.
Leadership Team
Our multidisciplinary leaders bring expertise from technology, brand, analytics, and service design. Together, they orchestrate programmes that align creativity with commercial rigour.
Inês Duarte — Managing Partner
Former marketing operations lead at a Lisbon fintech scale-up. Specialises in go-to-market transformation and revenue alignment.
Ricardo Martins — Director of Intelligence
Data strategist with experience mapping customer journeys for tourism boards and telecom providers across Portugal.
Sara Oliveira — Head of Experience
Service designer focused on humanising digital experiences across health, retail, and hospitality sectors.
We mentor emerging marketers through Portuguese universities, sponsor local creative initiatives, and share open-source frameworks with the broader marketing community.
Our Clients
We collaborate with ambitious teams across sectors that fuel the Portuguese economy.
- Scale-ups: SaaS platforms coordinating international expansion from Lisbon.
- Hospitality & Tourism: Resorts, boutique hotels, airlines, and tourism boards showcasing Portugal’s diversity.
- Energy & Sustainability: Innovators leading the transition to greener futures.
- Education & Cultural Institutions: Organisations elevating Portugal’s global presence.